Sonic joins McLaren Racing in historic partnership with Sega
Sega is now the official gaming partner of McLaren Racing, in a multi-year collaboration with Sonic the Hedgehog.
In a press release shared with Eurogamer, the partnership promises to “fuse the worlds of motorsport and gaming and engage audiences of all ages both on the grid and screen”. It’s unknown exactly what this will entail, but it’s all part of Sonic Team’s 2025 “Racing Around The World” campaign.
The partnership will continue into 2026, Sonic’s 35th anniversary year, as well as the McLaren Formula 1 team’s 1,000th Grand Prix race.
Interestingly, this isn’t the first time the two companies have joined forces. Back in 1993, the European Grand Prix was held in Donington Park in the UK and was known as the Sonic Grand Prix. McLaren F1 driver Ayrton Senna won the race and received a Sonic the Hedgehog trophy.