Animal rights group PETA calls for Nintendo to remove Cow's "cruel" nose ring

Animal rights campaign group PETA is calling on Nintendo to remove Mario Kart World’s Cow’s nose ring.

In a statement, PETA said no real-world cow would sport Cow’s “goofy grin” if they were forced to wear a ring, “a tool of cruelty that causes lasting pain and discomfort”, and wrote to Nintendo president Shuntaro Furukawa earlier this week to explain that “nose rings are forcibly pierced through one of the most sensitive parts of a cow’s body”, often used to drag or control cows ans bulls “to their deaths”.

“We know Mario Kart World is just a game – and that’s exactly why Cow’s nose ring needs to go,” the organisation said. “Mario Kart is supposed to be a fun escape, not a reminder of the painful tools used on cows in the meat and dairy industries. No one wants to think about animal suffering while zipping around a race track.”